Trademark Specimens: Examples for Goods and Services

What makes a specimen useful?

A specimen should show the same mark represented in the application and a direct association with the claimed goods or services. It must reflect real marketplace use, not a mock-up created only for filing. The required format depends on whether the application covers goods or services.

The specimen must also have been in use by the date stated in the filing. Keep original records showing when and where the image or webpage was used because the USPTO may ask for additional information.

Specimen examples for goods

Common examples include a photograph of the mark on the product, packaging, a label, or a hangtag. A webpage can sometimes qualify as a point-of-sale display when it shows the mark near the goods and provides information needed to order them.

Advertising alone ordinarily does not show trademark use for goods. A business card, promotional flyer, or social post may mention a product without demonstrating that the mark appears on the product or at a purchasing display.

Specimen examples for services

A services specimen can include advertising, brochures, signage, or a webpage that displays the mark and directly associates it with the services. The services must actually be rendered in commerce; an announcement for a future service may not establish present use.

The connection should be understandable from the specimen itself. A logo shown without language identifying the service can leave the association unclear.

Website screenshot requirements

A webpage specimen should include the URL and the date the page was accessed or printed. Capture enough of the page to show the mark, the relevant goods or services, and—when used as a display for goods—appropriate ordering information.

Avoid editing the screenshot in a way that makes it look different from the live customer experience. Preserve a full copy for records because websites change over time.

Common specimen problems

A specimen refusal may have more than one possible response depending on the record and timing. Never create or alter evidence to satisfy a filing requirement.

• The mark on the specimen materially differs from the application drawing.
• The image is a digitally created mock-up rather than real use.
• The specimen does not connect the mark with the listed goods or services.
• A goods specimen is only advertising and has no point-of-sale function.
• A website screenshot omits its URL or access date.
• The claimed use date is earlier than the specimen’s genuine marketplace use.